Why does your business need a unique brand identity?

An average consumer has an attention span of 8 seconds when consuming content, and this number is declining continuously. Can your brand create recall value in this short period? Does your brand have the ability to stand out from the crowd? What is making you different from the rest? These are questions you must ask yourself while creating your brand. Today, due to the availability of technology and free resources, it is very easy to start a business. If you have an idea you can create a logo, brand name, tagline and start selling through social media platforms. You can easily become one of the 200 million businesses on Instagram. But the question remains – Why should a consumer choose you? It’s simple -You create a brand which tells your story, shares your emotions and displays the values your business stands for. Having a strong branding strategy will ensure customers keep returning back to your product/company. Great brands expose their souls and connect with people, this is what sets them apart. Customer loyalty is built when you create a brand which does not revolve just around the product but also around the story of the business. Take a look at Bollywood, the actors in the industry are a brand themselves. Pathaan’s release is the perfect way to showcase how having a famous actor on screen is enough to sell the tickets and have a blockbuster. The storyline was not the most captivating, but people still watched it for the cast. The actors have created a brand, it tells the audience everything there is to know about them and creates a community. In the business world we see how Indigo is preferred when it comes to low cost airlines. The experience and service they offer to their consumers at the low price is strikingly different from the competition. Consumers are willing to book again as they are sure to have a good flight. The airline has created a community around the type of quality service they offer. This ensures that a consumer when given a choice will always pick your brand. Apart from the consumers recognizing your product, branding will also help the employees working in your company build a community. Having a strong connection with the brand will help them work with a better purpose. You can establish a strong connection with clients, staff members, and the general public by creating a strong brand. This connection develops gradually over time, but it begins with building a solid reputation, getting to know your audience, and ultimately coming up with memorable ways to communicate. A consumer may forget the brand name or logo, but if they have had a good experience, they will never forget that. For them the link between the brand and them will be that experience. As Coco Chanel rightly said, “In order to be irreplaceable, one must always be different.” At StartInc, we believe in just that. We create everlasting brand stories through our content and creativity, so they leave an impact on you always.