Introduction 365 Days, 365 Chances, 365 Opportunities In 2024, you don’t have 365 fresh days. Instead, you have 365 chances and 365 opportunities. And you will be able to make the most of it only if you take care of your mental and emotional health. Why? Because if you don’t feel right, the founder in […]
Are discounts the most effective way to a consumer’s pocket?
In the dynamic world of Direct-to-Consumer (D2C) startups, the quest to capture consumers’ attention and wallets has never been more challenging. Discounts being discounts have long been hailed as the golden ticket to winning consumer loyalty. It’s almost impossible to navigate the retail world without coming across a discount strategy. Buy One Get One, Bundles, […]
GenZ 101: A Marketing Guide To Connecting With The Next Generation Of Consumers
The relationship between brands and consumers is just like social media. It needs constant updates to stay relevant. And the tricky part here? The customers keep changing. And so do their behavior and preferences. As for today, the world is witnessing the rise of GenZ. “Generation Z is both trendy and timeless, which is rare […]
StartInc: Nurturing Startups, One Success Story at a Time
We, at StartInc, are more than just service providers. We are dream nurturers – a guide, and a helping hand for every budding entrepreneur in India. Our journey is a testament to the power of passion and the relentless pursuit of a vision – the vision to transform startup dreams into tangible successes. However this […]
Sustainability and Personalization: Transforming Brand Engagement
The world of consumer trends is dynamic and ever-changing. As of 2023, two prominent themes have emerged, reshaping how brands engage with customers. We are talking about sustainability and personalisation. And driving these two themes is the change in consumers, with Gen Z and Millennials at the forefront. So, if businesses want to succeed in […]
Celebrating ‘Freedom’ With Our Brands This Independence Day
In 2023, we don’t just celebrate the past; we salute the unwavering resolve that continues to shape our future. From the bustling streets of Mumbai, or ‘Bambai,’ as we may call it, to the serene valleys of Kashmir, our nation stands as a testament to the power of unity and resilience. This Independence Day, we’re […]
Colours That Sell: Using Colour Psychology to Build a Strong Identity
There’s more to colours than meets the eye; they possess an inherent ability to speak a universal language, transcending cultural boundaries and resonating with individuals on a primal level. Think of brands like Just Herbs‘ plum purple-ish color palette, Minimalist’s combination of black and white, and H&M’s red logo. These brands have harnessed the innate […]
Barbie: A Marketing Masterstroke!
I’m a Barbie girl in the Barbie world Life in plastic, it’s fantastic! Only Barbie’s life is no longer in plastic, but is it still fantastic? We bet! Ahead of its worldwide theatrical release on July 21, Margot Robbie and Ryan Gosling starrer ‘Barbie’ is making noise for its marketing campaign. From painting the town […]
Competitors: A Threat or An Opportunity?
What first thought comes to mind when you read ‘ COMPETITION’? Is it ‘threat’? Is it ‘I must win it’? Or is it ‘Oh no! What will I do’? The marketing world is cut-throat. Everyone wants to be spot on, engage the largest market share, become a household name (if that’s what’s needed), and whatnot! […]
What Is a Logo If Not a Story?
What comes to mind when someone says the word Nike? Is it a swoosh? And what happens when someone says Starbucks? Do you immediately think of the green and white siren? Well, branding is all about storytelling. And when companies or brands think about establishing their brands, one of the first things that comes to […]