In today’s hyper-connected and globalised world, building a community around your brand isn’t just a marketing strategy—it’s a necessity. For founders of growing D2C (Direct-to-Consumer) brands, community marketing offers a path to foster loyalty, create memorable experiences, and sustain long-term…
In 2024, Gen Z is the most talked-about phenomenon, and for good reason. They are digital natives, trendsetters, and cultural shapers. Generation Z isn’t just another demographic—it’s a force reshaping the global and Indian consumer landscape. With a population of…
We are witnessing the rise of the “Me-conomy,” a consumer landscape where personal needs and experiences take centre stage. In this context, individuals increasingly prioritise their challenges, even amidst larger global issues. As humans, it’s natural to focus on our…
The Inconvenient Truth About Brand Relevance In today’s fast-paced world, brands have an unprecedented opportunity to connect with consumers in meaningful ways. Yet, according to recent studies, a staggering 74% of people would not care if the brands they use…
Think of tried and tested marketing tactics, and word-of-mouth will probably be one of the first tactics to cross your mind. After all, there is nothing like someone advocating for your products or service in person to another or spreading…
Picture this: You walk into the store excited about the latest gadget. You find a very welcoming salesperson who tells you everything about the gadget, and you’re convinced this is the right product. You make the purchase, only to discover…
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