StartInc

The relationship between brands and consumers is just like social media. It needs constant updates to stay relevant. And the tricky part here? The customers keep changing. And so do their behavior and preferences. As for today, the world is…

The world of consumer trends is dynamic and ever-changing. As of 2023, two prominent themes have emerged, reshaping how brands engage with customers. We are talking about sustainability and personalisation. And driving these two themes is the change in consumers,…

In 2023, we don’t just celebrate the past; we salute the unwavering resolve that continues to shape our future. From the bustling streets of Mumbai, or ‘Bambai,’ as we may call it, to the serene valleys of Kashmir, our nation…

There’s more to colours than meets the eye; they possess an inherent ability to speak a universal language, transcending cultural boundaries and resonating with individuals on a primal level. Think of brands like Just Herbs‘ plum purple-ish color palette, Minimalist’s…

I’m a Barbie girl in the Barbie world Life in plastic, it’s fantastic! Only Barbie’s life is no longer in plastic, but is it still fantastic? We bet! Ahead of its worldwide theatrical release on July 21, Margot Robbie and…

What first thought comes to mind when you read ‘ COMPETITION’? Is it ‘threat’? Is it ‘I must win it’? Or is it ‘Oh no! What will I do’? The marketing world is cut-throat. Everyone wants to be spot on,…