What comes to mind when someone says the word Nike? Is it a swoosh? And what happens when someone says Starbucks? Do you immediately think of the green and white siren? Well, branding is all about storytelling. And when companies…
A nationwide study on nearly 3,000 MSME owners from 25+ cities and 70+ business segments by NeoGrowth revealed that 96% of MSMEs expected profits to increase in 2023. It is heartwarming to see the MSMEs, India’s economic backbone, believe in…
Think of your favorite movie. Run it through your memory, and now focus on the best part of the movie. It could be the first kiss that sparked the relationship, the typical happily ever after, or the reunion. Now, was…
Step into the world of Father’s Day, where dads reign supreme, and brands scramble to harness their paternal powers for marketing magic. Fathers become charismatic celebrities, featured in quirky commercials that showcase their unmatched dad skills, from grilling the perfect…
Startups in India have grown by over 225 times since the Startup India program was launched. In fact, as of May 14, 2023, India had 99,371 startups. Furthermore, 22 of the 100 unicorn startups emerged in 2022 alone. And you…
Imagine a world where Michael Jordan didn’t wear those legendary Air Jordans on the court. It’s almost unimaginable! The Air Jordan wasn’t just another basketball shoe; it became a cultural phenomenon that transcended the sport. And its success opened the…
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