In 2023, we don’t just celebrate the past; we salute the unwavering resolve that continues to shape our future. From the bustling streets of Mumbai, or ‘Bambai,’ as we may call it, to the serene valleys of Kashmir, our nation…
35% of startups fail because there is no market need for their products. Moreover, Harvard Business School Professor Clayton Christensen says 95% of product innovations do not succeed. That’s not it. 1 in every 5 new products fails to meet…
There’s more to colours than meets the eye; they possess an inherent ability to speak a universal language, transcending cultural boundaries and resonating with individuals on a primal level. Think of brands like Just Herbs‘ plum purple-ish color palette, Minimalist’s…
Do you think brand experiences are the key to cultivating brand loyalty in an era where customers are constantly bombarded with advertising messages? The answer is YES, and here’s how! While brands and businesses still use traditional marketing methods for…
Startups in India are a concoction of a personal dream, endless working hours, and a determination to carve a niche for yourself. From India’s first unicorn startup, InMobi, to the latest, LeadSquared, every startup begins as a small seed that…
I’m a Barbie girl in the Barbie world Life in plastic, it’s fantastic! Only Barbie’s life is no longer in plastic, but is it still fantastic? We bet! Ahead of its worldwide theatrical release on July 21, Margot Robbie and…
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