“If it didn’t happen on Instagram, did it really happen!?” The digital age has been around for quite some time now. Every little thing that anyone does is on their social media. And this includes brands, too! And why not? All it takes is a post, video, or reel to keep your audience engaged. But, […]
Market Research: A tool all startups need to invest in before getting started
35% of startups fail because there is no market need for their products. Moreover, Harvard Business School Professor Clayton Christensen says 95% of product innovations do not succeed. That’s not it. 1 in every 5 new products fails to meet consumer expectations. What do the above statistics convey? Bad product-market fit. Poor innovation. Lack of […]
Why Experiential Marketing Works Like Magic & How You Can Use It To Your Advantage
Do you think brand experiences are the key to cultivating brand loyalty in an era where customers are constantly bombarded with advertising messages? The answer is YES, and here’s how! While brands and businesses still use traditional marketing methods for reaching out to their audiences, there is something better that makes your brand stand out […]
Indian Startup Culture From Its Beginnings to Now
Startups in India are a concoction of a personal dream, endless working hours, and a determination to carve a niche for yourself. From India’s first unicorn startup, InMobi, to the latest, LeadSquared, every startup begins as a small seed that dreams of becoming a tree someday—strong and sustainable. From 0 startups in India to 99,371 […]
5 Skills To Adopt From Gen Z & Millennials To Boost Growth
The youth of today are a-maze-ing! No, quite literally. Though they may be confused about what to do some of the time, they do have some special skills. And it’s just the right time to leverage them. India is witnessing a surge in the share of Gen Z and millennials in the total population percentage […]
Organic Growth v/s Paid Growth: What Is the Ideal Way for a Business to Grow?
In the competitive business world, growth is the lifeblood that keeps businesses thriving. Startups, in particular, face the challenge of determining the most effective strategy to fuel their growth. Should they invest heavily in paid advertising to attract customers quickly? OR Is it wiser to focus on cultivating organic growth over time? Today, we delve […]
ET MSME Day 2023: Building Future-Ready MSMEs to Power the India@100 Dream
A nationwide study on nearly 3,000 MSME owners from 25+ cities and 70+ business segments by NeoGrowth revealed that 96% of MSMEs expected profits to increase in 2023. It is heartwarming to see the MSMEs, India’s economic backbone, believe in their potential for growth and success in times of global volatility. Their optimism is a […]
5 Common Myths About Startup Consultants You Should Not Believe
Startups in India have grown by over 225 times since the Startup India program was launched. In fact, as of May 14, 2023, India had 99,371 startups. Furthermore, 22 of the 100 unicorn startups emerged in 2022 alone. And you will be surprised to know that India is the 3rd largest startup ecosystem worldwide. On […]
The Environment: A Profit-Making Business?
Until a few years ago, business and the environment were often seen as adversaries. But times are changing. The business landscape is evolving. And consumers are becoming more conscious of their environmental impact.Result? Only businesses prioritizing sustainability will thrive in this evolving landscape, moving toward growth. Let’s explore how businesses are leveraging the environment to […]
What is growth hacking? How can it help your small business?
As a business owner, the primary thing we are all looking for, every single day in our business is GROWTH