Do you think brand experiences are the key to cultivating brand loyalty in an era where customers are constantly bombarded with advertising messages? The answer is YES, and here’s how! While brands and businesses still use traditional marketing methods for…
Startups in India are a concoction of a personal dream, endless working hours, and a determination to carve a niche for yourself. From India’s first unicorn startup, InMobi, to the latest, LeadSquared, every startup begins as a small seed that…
I’m a Barbie girl in the Barbie world Life in plastic, it’s fantastic! Only Barbie’s life is no longer in plastic, but is it still fantastic? We bet! Ahead of its worldwide theatrical release on July 21, Margot Robbie and…
The youth of today are a-maze-ing! No, quite literally. Though they may be confused about what to do some of the time, they do have some special skills. And it’s just the right time to leverage them. India is witnessing…
What first thought comes to mind when you read ‘ COMPETITION’? Is it ‘threat’? Is it ‘I must win it’? Or is it ‘Oh no! What will I do’? The marketing world is cut-throat. Everyone wants to be spot on,…
In the competitive business world, growth is the lifeblood that keeps businesses thriving. Startups, in particular, face the challenge of determining the most effective strategy to fuel their growth. Should they invest heavily in paid advertising to attract customers quickly?…
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