The youth of today are a-maze-ing! No, quite literally. Though they may be confused about what to do some of the time, they do have some special skills. And it’s just the right time to leverage them. India is witnessing…
What first thought comes to mind when you read ‘ COMPETITION’? Is it ‘threat’? Is it ‘I must win it’? Or is it ‘Oh no! What will I do’? The marketing world is cut-throat. Everyone wants to be spot on,…
In the competitive business world, growth is the lifeblood that keeps businesses thriving. Startups, in particular, face the challenge of determining the most effective strategy to fuel their growth. Should they invest heavily in paid advertising to attract customers quickly?…
What comes to mind when someone says the word Nike? Is it a swoosh? And what happens when someone says Starbucks? Do you immediately think of the green and white siren? Well, branding is all about storytelling. And when companies…
A nationwide study on nearly 3,000 MSME owners from 25+ cities and 70+ business segments by NeoGrowth revealed that 96% of MSMEs expected profits to increase in 2023. It is heartwarming to see the MSMEs, India’s economic backbone, believe in…
Think of your favorite movie. Run it through your memory, and now focus on the best part of the movie. It could be the first kiss that sparked the relationship, the typical happily ever after, or the reunion. Now, was…
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