The relationship between brands and consumers is just like social media. It needs constant updates to stay relevant. And the tricky part here? The customers keep changing. And so do their behavior and preferences. As for today, the world is…
The world of consumer trends is dynamic and ever-changing. As of 2023, two prominent themes have emerged, reshaping how brands engage with customers. We are talking about sustainability and personalisation. And driving these two themes is the change in consumers,…
“If it didn’t happen on Instagram, did it really happen!?” The digital age has been around for quite some time now. Every little thing that anyone does is on their social media. And this includes brands, too! And why not?…
In 2023, we don’t just celebrate the past; we salute the unwavering resolve that continues to shape our future. From the bustling streets of Mumbai, or ‘Bambai,’ as we may call it, to the serene valleys of Kashmir, our nation…
35% of startups fail because there is no market need for their products. Moreover, Harvard Business School Professor Clayton Christensen says 95% of product innovations do not succeed. That’s not it. 1 in every 5 new products fails to meet…
There’s more to colours than meets the eye; they possess an inherent ability to speak a universal language, transcending cultural boundaries and resonating with individuals on a primal level. Think of brands like Just Herbs‘ plum purple-ish color palette, Minimalist’s…
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