365 Days, 365 Chances, 365 Opportunities In 2024, you don’t have 365 fresh days. Instead, you have 365 chances and 365 opportunities. And you will be able to make the most of it only if you take care of your…
In the dynamic world of Direct-to-Consumer (D2C) startups, the quest to capture consumers’ attention and wallets has never been more challenging. Discounts being discounts have long been hailed as the golden ticket to winning consumer loyalty. It’s almost impossible to…
The relationship between brands and consumers is just like social media. It needs constant updates to stay relevant. And the tricky part here? The customers keep changing. And so do their behavior and preferences. As for today, the world is…
The world of consumer trends is dynamic and ever-changing. As of 2023, two prominent themes have emerged, reshaping how brands engage with customers. We are talking about sustainability and personalisation. And driving these two themes is the change in consumers,…
“If it didn’t happen on Instagram, did it really happen!?” The digital age has been around for quite some time now. Every little thing that anyone does is on their social media. And this includes brands, too! And why not?…
In 2023, we don’t just celebrate the past; we salute the unwavering resolve that continues to shape our future. From the bustling streets of Mumbai, or ‘Bambai,’ as we may call it, to the serene valleys of Kashmir, our nation…
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