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Gen Z: India’s $860 Billion Game-Changer
May 14, 2025Branding

Gen Z: India’s $860 Billion Game-Changer

In 2024, Gen Z is the most talked-about phenomenon, and for good reason. They are digital natives, trendsetters, and cultural shapers. Generation Z isn’t just another demographic—it’s a force reshaping the global and Indian consumer landscape. With a population of…

People Wouldn’t Care If 74% of Brands Disappeared
April 16, 2025Branding

People Wouldn’t Care If 74% of Brands Disappeared

The Inconvenient Truth About Brand Relevance In today’s fast-paced world, brands have an unprecedented opportunity to connect with consumers in meaningful ways. Yet, according to recent studies, a staggering 74% of people would not care if the brands they use…