We are witnessing the rise of the “Me-conomy,” a consumer landscape where personal needs and experiences take centre stage. In this context, individuals increasingly prioritise their challenges, even amidst larger global issues. As humans, it’s natural to focus on our…
The Inconvenient Truth About Brand Relevance In today’s fast-paced world, brands have an unprecedented opportunity to connect with consumers in meaningful ways. Yet, according to recent studies, a staggering 74% of people would not care if the brands they use…
Think of tried and tested marketing tactics, and word-of-mouth will probably be one of the first tactics to cross your mind. After all, there is nothing like someone advocating for your products or service in person to another or spreading…
Picture this: You walk into the store excited about the latest gadget. You find a very welcoming salesperson who tells you everything about the gadget, and you’re convinced this is the right product. You make the purchase, only to discover…
Did you know that your favorite athletic footwear brand, Nike, rebranded itself in 1971? Nike was originally founded as Blue Ribbon Sports. It was only when the company was about to launch its own range of shoes under its own…
In 2024, design proved that it is more than aesthetics—it is identity. From Spotify’s dynamic genre-driven visuals in their “Music Moves” campaign to Audi’s bold decision to reimagine its iconic rings for its EV line in China, every pixel told…
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