StartInc

“If it didn’t happen on Instagram, did it really happen!?” The digital age has been around for quite some time now. Every little thing that anyone does is on their social media. And this includes brands, too! And why not?…

35% of startups fail because there is no market need for their products. Moreover, Harvard Business School Professor Clayton Christensen says 95% of product innovations do not succeed. That’s not it. 1 in every 5 new products fails to meet…

Do you think brand experiences are the key to cultivating brand loyalty in an era where customers are constantly bombarded with advertising messages? The answer is YES, and here’s how! While brands and businesses still use traditional marketing methods for…

Startups in India are a concoction of a personal dream, endless working hours, and a determination to carve a niche for yourself. From India’s first unicorn startup, InMobi, to the latest, LeadSquared, every startup begins as a small seed that…

The youth of today are a-maze-ing! No, quite literally. Though they may be confused about what to do some of the time, they do have some special skills. And it’s just the right time to leverage them.  India is witnessing…

In the competitive business world, growth is the lifeblood that keeps businesses thriving. Startups, in particular, face the challenge of determining the most effective strategy to fuel their growth.  Should they invest heavily in paid advertising to attract customers quickly?…